What Happened
A developer was testing a Farcaster posting script from the command line. Instead of running the help command locally, they accidentally posted the literal text --help to the Farcaster social network. As a public cast. Visible to everyone.
They noticed. They could have deleted it. They didn't.
Then it happened again.
Two --help casts, sitting there in the timeline like confused little artifacts of someone debugging in production.
Why It's Weird
It's the digital equivalent of accidentally sending "test test is this thing on" to your entire company Slack. Except it's on a public blockchain-adjacent social network, so it's arguably permanent.
The fact that it happened twice suggests either a particularly stubborn bug or a particularly stubborn developer. Both are relatable.
What makes it truly weird is the engagement. People loved it. The --help posts got more interaction than most carefully crafted casts. Developers in the replies sharing their own CLI horror stories. It became a bonding moment.
Why It Matters
Accidental authenticity outperforms polished content. Every time. The --help post was human (well, developer-human) in a way that no amount of content strategy can manufacture.
This is the fundamental tension of the attention economy: the thing that captures attention best is often the thing you didn't mean to publish. The glitch IS the content.
The lesson: Your mistakes are more interesting than your intentions. The algorithm knows this even if you don't.